Gareth Christodoulou

**Case Study: Scholl - Transforming Footcare Globally with Multilingual Transcription**

**Background:**

Scholl, a globally renowned leader in science-based footcare solutions, boasts over a century of expertise in the industry. Founded by Dr. William Scholl, the brand's vision has remained consistent: to give the world healthier feet. Driven by passion and enduring values, Scholl continues to be a trusted name, committed to helping people see their feet differently and ensuring every step is the healthiest it can be.

**Objective:**

Scholl faced the challenge of expanding its global reach and effectively communicating its footcare solutions to diverse audiences. The need arose for a variation of transcriptional assets, involving the high-end retouching of existing imagery and the creation of new assets in multiple languages.

**Strategy:**

Understanding the significance of maintaining Dr. Scholl's legacy and values, the strategy aimed at creating transcriptional assets that resonated with diverse global audiences. The approach included:

1. **Cultural Sensitivity:** Adapting existing imagery to diverse cultural contexts while preserving the essence of Dr. Scholl's vision, ensuring the brand's relevance across regions.

2. **High-End Retouching:** Elevating the quality of existing imagery to align with the premium standards associated with the Scholl brand, conveying a sense of trust and reliability.

3. **Multilingual Asset Creation:** Developing new assets in multiple languages to cater to a broad audience, making sure that the messaging is not just linguistically accurate but culturally relevant.

4. **Brand Consistency:** Ensuring that the transcreated assets maintained the core values and messaging of Scholl, reinforcing the brand's commitment to healthier feet.

**Results:**

1. **Global Adaptability:** The transcriptional assets facilitated Scholl's seamless expansion into diverse global markets, allowing the brand to resonate with consumers from different cultural backgrounds.

2. **Enhanced Visual Appeal:** High-end retouching elevated the visual appeal of Scholl's imagery, contributing to a positive perception of the brand and its commitment to quality.

3. **Multilingual Engagement:** The creation of assets in multiple languages enabled Scholl to effectively engage with a more extensive and diverse audience, breaking language barriers and fostering connection.

4. **Preservation of Brand Heritage:** Through careful adaptation and creation, the brand's heritage and the values instilled by Dr. William Scholl were preserved, ensuring continuity and trust among consumers.

**Conclusion:**

Scholl's collaboration for multilingual transcreation showcases the brand's commitment to global health and well-being. By strategically adapting existing assets and creating new ones in multiple languages, Scholl successfully extended its reach while upholding the legacy of its founder. This case study underscores the importance of cultural sensitivity and linguistic adaptability in building a global brand that resonates with diverse audiences.